Carl Palme

Energy usage and “green” living has come to the forefront of people’s consciousness. 
An app is only valuable if people use it over and over again.  A game creates a level of competitiveness that promotes this repeat usage.  ToastedZombies turns energy savings into a game, promoting saving of energy, game usage, and insight into one’s energy consumption.
Energy consumption will be monitored either by user input, for the lite version, or by a device that monitors real-time electricity usage and sends information to a central database, for the premium version.
This is a work in progress.

In May 2009, after just seven days of development, Mojang, a Swedish independent game developer, released its first game; Minecraft. Since that time, Mojang has redefined
success for fledgling indie game developers. In less than two years, Minecraft has captured seven million users who have made over two million purchases, generating over €40 million in revenue for the eight programmers who constitute the company’s employee base.

In a competitive industry that is traditionally dominated by giants like Microsoft, such success is rare and can be short-lived without a comprehensive strategy. We think we have a pretty clever strategy!
Take a look at our Report and Presentation.

This project provided an opportunity for us to examine both an industry and a product from the perspectives of brand management, organization dynamics, and financial analyses. The project was integrated across Marketing, Organization Behavior, Finance, Accounting and Quantitative Methods. We chose Kid Cuisine, a frozen dinner for kids because it was going to be really fun and marketing for kids/adults is really challenging

Take a look at our Pitchbook.

Apple TV competes in the internet-enabled TV device market, which is expected to reach 350 million units by 2015. By leveraging the existing iOS user base, the iTunes Music Store, and utilizing Apple’s strong hardware and software development capabilities, Apple is uniquely positioned to emerge as the market leader in this highly competitive space. Our suggested long term solution involves offering a completely integrated product that goes beyond big screen or flat screen, but creates a smart-screen television, dubbed the Apple TV Pro. This product will combine real-time digital streaming television with Internet capabilities, while acting as the virtual command center for your digital life.  It will control everything from gaming to appliances, with an Apple-designed Smart-Home user interface and a fully-featured API to allow third party smart-appliance manufacturers to easily integrate their products with Apple’s new smart-screen television.

Take a look at our Presentation.

New Balance is doing some things well…
• Corporate values and mission
• Executive alignment and buy-in
• Employee volunteerism
• Integrated eco-score card
• Recycled and eco‐friendly materials
• Reduction of hazardous materials
• Energy efficient facilities

… but there’s room for improvement in:
• Internal promotion
• External transparency
• Alignment in business goals and socially responsible practices
• Measurement and tracking
• Apparel manufacturing
• Overseas supplier monitoring and control
• Clear leadership and responsibility
• Community involvement with the greatest impact

Take a look at our Presentation.

Boston University’s College of Engineering is a partner launching a major program, under a National Science Foundation grant, to develop the next generation of wireless communications technology based on visible light instead of radio waves.

Researchers expect to piggyback data communications capabilities on low-power light emitting diodes, or LEDs, to create “Smart Lighting” that would be faster and more secure than current network technology.

This initiative, known as the Smart Lighting Engineering Research Center (http://smartlighting.bu.edu), is part of an $18.5 million, multi-year NSF program awarded to
Boston University, Rensselaer Polytechnic Institute and the University of New Mexico to develop the optical communication technology that would make an LED light the equivalent of a WiFi.

What would be the best way to roll-out this technology? We think that the classroom of the future is a great place to start!

Take a look at our Presentation.